Learn What It Takes to Craft a Winning Press Release

Learn What It Takes to Craft a Winning Press Release

There is no great secret to crafting an effective press release, but more an adherence to several basic guidelines that will help you succeed in this fairly specific kind of information dissemination.

A press release should always be newsworthy. Without something newsworthy, your press release will not be successful. If you or your company has not been up to anything newsworthy recently, it is best that you do it first before creating a press release.

Let’s check out several best practices when it comes to creating an effective press release.

Best Practices for an Awesome Press Release

An Attention-Getting Headline –</ b> Your headline needs to do a few very important tasks for you. First it has to be attention-grabbing, emotional, and promote the reader to learn more.

Second, you want to opt for a shorter headline, preferably 60 characters in length, as this is how much of your headline Google will show in the search results when it gets indexed. Also, keep in mind you may want to fit your company name and maybe a keyword or two in there.

Brief Yet Useful Body Copy –</ b> Aim for a one-page press release if at all possible. The objective here is not to present the whole thing, but rather create enough interest that the readers will want to contact you to learn more.

Intelligent Linking –</ b> You often have limited chances to connection out, so use these carefully. Link to relevant pages on your site, and any other resources that are directly applicable.

Informational and Not Promotional –</ b> This one is hard to build yourself do sometimes. This is not a sales letter, but a tool to help get the word out about your event or product. The objective here is to inform and result , not sell. In fact, your PR may get kicked back if it is deemed too promotional.

Accurate Contact Listings –</ b> Most importantly make sure your business contact information is accurate and displayed conspicuously. This is usually where any direct traffic form your press release emanates from, so it’s important that this is correct.

Taking heed of these basics will ensure that you create a press release that gets the best chance for notice. You’ll also love the direct traffic, connections and search engine listings they provide!

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from Digital Team X http://digitalteamx.com/blog/learn-what-it-takes-to-craft-a-winning-press-release/
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