How to Do SEO for Content Marketing

How to Do SEO for Content Marketing

A lot of people have bought into the erroneous belief that SEO and content marketing are two separate beasts. Perhaps that might have been somewhat true back in the day, these days the two are so intertwined as to be thought of concurrently.

What is required now is a marriage of sorts between the two. SEO can’t exist without content, and content needs SEO to rank as well as it can.

We need to think about how they can complement each other , not jockey for position. Toward that objective, let’s have a look at seven tips-off for ensuring your content and SEO play nice together!

SEO for Content Marketing- 7 Useful Tips !</ b>

Integrate keywords naturally( but with SEO in the back of your intellect !) –</ b> Gone are the days of keyword stuffing your way to top rankings, but they still play a vital role. Be sure you use your primary keyword in titles, at the front of your content, and other strategic places.

Don’t ignore on-page SEO –</ b> Put on your SEO hat to make sure that items like SEO title tags, Meta descriptions, URLs, H1 tags and image Alt tags are in place and correctly rendered.

Write for your readers! –</ b> More than ever Google is all about satisfying searcher intent. And that means you need to write for your audience, and maintain technological SEO out of the equation for the most proportion. Since it’s no longer required to hit X amount of keyword density on your page, that should free you up to write what you need to!

Get mobile ready –</ b> More than half of all traffic now is served to a mobile device of some type, building it imperative to make sure your pages are mobile friendly.

Use social media –</ b> Whether social signals count for much in the search algorithm is a widely debated topic, but one thing is certain: that’s where the people are. Employ social sharing buttons on all your content and you might find some of them!

Employ visual content –</ b> People love to watch video and look at your images. It also serves a dual purpose of keeping them on your site longer, a Google ranking signal.

Use expert wording –</ b> The more expertly you speak on a subject, the more favor you’ll find in Google’s rankings. They are promoting the best, most authoritative content they can come up with, and obviously you want that to be yours!

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Holding New Faces in the Store with Blogging

Holding New Faces in the Store with Blogging

Make Current Customers Help You

Search Engine Optimization Guidance

Whether you are promoting a local business or a national corporation, you want to be on Page 1 of Google. Over 90% of traffic coming out of Google is produced by the first page of results, so Page 2 simply is not an option. The good news is, blogging increases your online presence, backlinks, and helps in a variety of other ways to increase your organic reach and land near the top on search engines. This means more and more people see you, and more people will come in.

Current Client Become Ambassadors

One of the greatest benefits of having a blog is the fact that you can create easily shareable content to post on your social media pages. The trick here is to ensure that your datum is actually beneficial. If you sell swimming pool, a nice blog post titled,” Everything You Need for an Amazing Summer Vacation” would likely do well for your company. If a blog post is helpful your adherents will share it, and this equates to more eyes on your content.

Showcase Yourself as an Industry Thought Leader

Blogging is a style of inbound marketing, and this means people are actually attempting you out as opposed to you going after them. If they are looking for information and find it on your small enterprise blog, you abruptly become a experienced resource for them. This can set you up as an industry believed leader, and people are far more likely to do business with person they trust than person they do not even know.

Just like social media marketing, blogging is becoming less of an option and much more of a necessity. Do not get left behind.

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Grow Your Email List to Get More Visitors to Your Blog

Grow Your Email List to Get More Visitors to Your Blog

It’s always on everyone’s intellect: the best way to get more visitors to your blog. You might be creating awesome content there that no one’s seeing, and losing money( and your intellect) in the process.

With many options for delivering visitors to your pages, it’s very easy to overlook what is likely the best way available: increasing the size and scope of your email subscriber list.

Let’s take a look at a few of the ways you can grow your list of email subscribers, and leveraging that for more traffic to your blog.

The mechanics of house a larger subscriber base

There are many ways to go about gaining new subscribers to your email lists. Let’s take a look at a few of the basic ways you’ll want to ensure that you have in place.

Don’t forget to put opt-in kinds on all your pages

Try use an exit popup

Entice subscribers onto your list with a lead magnet

Run a paid advertising campaign to your opt-in pages or lead magnet

Hold a webinar and ad the signups to your list

Build videos leading to your offers and lead magnets

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Getting Traffic to your Business Blog

Getting Traffic to your Business Blog

If you want to use your business blog to increase and engage your audience, you’re going to have to find ways to get the traffic to a phase where someone other than your immediate family is reading it.

Done properly, a business blog can have a multi-faceted benefit to your business. It can do more than simply bring you new clients, it can help shape and define your brand, establish authority, amplify search rankings, enable social sharing and much more.

Done poorly, it can be a virtual wasteland, where you’re the only one commenting on your own posts, and mulling just how foolish this looks to everyone.

One the best ways to start constructing a blog audience is with the use of paid ads. This doesn’t have to cost you an arm and a leg, and it can bring about great outcomes if you devote it a little time. Here are 5 recommendations for buying that traffic.

5 Of the best places to buy paid ads

Outbrain –</ b> You’ve seen these ads, usually following content on major websites. Outbrain’s Amplify is terrific for showcasing your best blog posts, and it carries the added benefit of get your content on major sites with massive readership you may not have been able to otherwise.( Tip: Partner this with a retargeting ad on Facebook for killer outcomes !)

Facebook Ads –</ b> Maybe the best paid traffic opportunity currently available, chiefly for the capability to precisely target your audience without spending a fortune. Their audience insights tool alone is worth the price of admission!

Google Adwords –</ b> The granddaddy of paid ads is still kicking, and can be useful chiefly for their vast reaching in online advertising. Care needs to be taken here not to get taken to the cleaners, however.

LinkedIn Sponsored Updates –</ b> Assuming you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one’s right for you, don’t hold back!

Pinterest Promoted Pins –</ b> A relative newcomer to paid ads, Pinterest can be handy if you have a great graphic and are appealing largely to females. If you do, prepare for hordes of enthusiastic visitors descend upon your post!

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Getting the Most from Your Facebook Business Page

Getting the Most from Your Facebook Business Page

Making your small business Facebook page a hub of social activity for your business is a huge task if you wish to expand your business using social media. However many are lulled into believing that simply creating a business page and posting once every few months ought to do it. Not by a long shot.

You’ll have to actually make this a marketing channel if you want the best outcomes, and the good news is that it can and often does pay off handsomely. To help you we’ve sharpened in on 7 tips-off for helping to maximize your Facebook business page.

7 Tips for a better Facebook business pege results

Use the new Call to action feature- Facebook lately unveiled a new feature that enables you to insert a call to action in your posts. Be sure and use it! Schedule posts- Regardless of whether you do this inside of Facebook( preferred) or use a tool like Hootsuite or SproutSocial, scheduling posts ahead of time takes the pressure off, and lets you post more spontaneously as well. Post the type of posts they’re looking for- Check in the Posts section of your settings and look under post types to assure the kind of posts that are doing best with your audience. It breaks it down into status updates, photos and videos. Post often- Posting at least daily is wise, as it helps you stay engaged with your followers and fans, and helps you build authority in your space. Like, commentary and share as your page- Liking and sharing other relevant business pages can help increase your fans, as well as help you find potential partners. Always do this as your Page, and not personally. Show off testimonials and awardings- Your business page is a perfect spot to share any positive attention your business is getting. And when this get shared … Share your site and other properties- Make sure to frequently point your audience to other web properties you own, including your site, video, YouTube channel and more.

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Getting Started with Google Analytics

Getting into Cross-Channel Promotion

Where does your audience hang out, and how can you best locate and serve them? This is where cross-channel promotion can definitely be of some help.

In a nutshell, cross-channel promotion is basically having an integrated plan for marketing to your audience no matter what platform they happen to utilize most. Nowadays content is found on blogs, websites, videos, audios, imagery and more, and it’s your job to create a cohesive plan to reach your audience where it hangs out, and hopefully converts.

What channels does your audience frequent?

It’s obviously important to have business intelligence that enables you to predict where your audience is and how it can be found. Another vital aspect is the conversion factor. Some platforms convert very well,( Pinterest for example) while others are better as a conduit leading to your content.

Still other channels have wildly different demographics. Integrating an Instagram lead with your LinkedIn crowd wouldn’t make a lot of sense, given the age and concentrate of each audience.

Plan your content strategy accordingly

There are a number of ways to implement this type of promotion, and the choices will depend a lot on what types of content you are comfy creating and distribute. Some types that work well include TAGEND

Search engine optimization Search engine marketing Email marketing Social media Videos Events Speaking involvements Websites Blogs eBooks White papers Special reports Presentations Press releases Webinars Print

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Getting into Cross-Channel Promotion

Getting into Cross-Channel Promotion

Where does your audience spend time, and how can you best locate and serve them? This is where cross-channel promotion can definitely be of some help.

In a nutshell, cross-channel promotion is basically having an integrated plan for marketing to your audience no matter what platform they happen to utilize most. These days content is found on blogs, websites, videos, audios, imagery and more, and it’s your task to create a cohesive plan to reach your audience where it hangs out, and hopefully converts.

What channels does your audience frequent?

Having this information when you need it is essential to making this work. You must know where your audience hangs out, and why they are doing so. Another component that matters is the platforms themselves. Some platforms convert much better than others,( such as Pinterest for example, especially for women) and realise this at the outset allows to you to target more carefully.

Another concern is the demographics of a particular site. When you have an offer designed for a particular age range or other pertinent demographic parameter, it would be foolish to market it on a platform that doesn’t share that. Still other channels have wildly different demographics. Integrating an Instagram lead with your LinkedIn crowd wouldn’t make a great deal of sense, due to the age and focus of each audience.

Map out your content strategy from there

There are a variety of ways to implement this type of promotion, and the choices will depend a lot on what types of content you are comfy creating and disseminating. Some types that work well include TAGEND

Search engine optimization

Search engine marketing

Email marketing

Social media

Videos

Events

Speaking involvements

Websites

Blogs

eBooks

White papers

Special reports

Presentations

Press releases

Webinars

Print

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Getting Free Customers to Come Back and Purchase

Getting Free Customers to Come Back and Purchase

When asked how much of a company’s monthly sales should go towards free trials, promotion experts told 10 percentage. With that much fund on the line, it is vital to keep communication open between you and “freebie” customers. Make sure you are sending out recurrent emails that are useful in some way, and future clients will forever have you in their intellects. We can all be forgetful, so email reminders can go a long way as long as you are not sending them out daily.

Initiate Communication Straightaway

Research has revealed that 90 percentage of leadings actually go cold within a hour. And that means you need to initiate contact almost immediately. The most convenient way of doing this is by sending an email. Whether you get it by having person subscribe to a trial run of your service or by joining your email listing to get a discount on a snack, the critical thing is to get onto. Have an automated email dispatched, so even if they rapidly forget they signed up, they will have a reminder in their inbox.

Offer More Credits

Offering an additional motivation might seem like a bit much, especially after a freebie, but in the end, this can severely be worthwhile. The extra incentive does not have to be another freebie. A sandwich shop could offer an easy punch card allegiance program to keep people coming. Those offering marketing and advertising as a service could cost cut their yearly rate if paid up front. You will find lots of other incentives to provide, so merely use your imagination.

Keep Interaction Open

Promotion experts tell 10% of a small business’s monthly sales should go into free trials. This can be a large chunk of budget, so you should already be able to keep communication lines open. Distribute periodic emails or reminders, but be sure some are framed as helpful communications. People fail to remember, so while daily emails are a bit overzealous, a few friendly reminders never hurt anyone.

Too many shoppers take advantage of a free offer and then simply never come back. Thankfully, you can mitigate the likelihood of this by simply being proactive.

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Fresh Marketing Trend That Can Change the Game

Fresh Marketing Trend That Can Change the Game

The marketing strategies we use today are most likely very different than what we’re going to use in the future. Luckily, this evolution is oftentimes slow-going, but be sure to stay on top of new marketing trends as they present themselves.

Snapchat is Blowing Up

Most marketers know the importance of social networking giants and video sites like Facebook and YouTube. Of course, these sites were once simply undiscovered corners of the web. This is the case for Snapchat as well, but the site has rapidly increased to more than 100 million monthly active users. Combining so many eyes with the perfect prospect of real-time marketing means Snapchat is among the marketing trends to watch.

Ad Blockers Will Help Make Life Difficult

There once was a time when no one knew how to stop pop-up ads. The good news is, that time has come and gone. These days there are tools which can block ads wholly. This does not mean that the fad of paid ads is over, but you will have to update your marketing strategy to ensure that your content offer real value.

Mobile Won’t Be Valuable, It Will Be Critical

Those in retail have already accepted that mobile marketing is critical to their strategies, but marketers in other industries have been slower to come around. Well, it’s make or break time for all industries. Virtually 2/3 of Americans now own smartphones, and 10 percentage actually access the internet exclusively on these devices. The future is now, so do not be the one left in the past.

Staying current with all trends is essential when operating a business. Be sure you stay on top by paying attention to the marketing world.

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from Digital Team X http://digitalteamx.com/blog/fresh-marketing-trend-that-can-change-the-game/
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Figuring out When It Is Time to Change a Marketing Strategy

Figuring out When It Is Time to Change a Marketing Strategy

Online Traffic Begins to Stabilize

Email Marketing Proving unsuccessful

Research indicates that 66 percent of Online users have bought a product or service due to email marketing messages. This absolutely should instantaneously nip the notion that email is worthless in the bud. However, if you’re not find a positive return on your investment, the time and endeavor is pointless.

When looking at your e-mail marketing metrics, even if it is just how many people read your messages, it is easy to see if they work effectively. Confirm your email addresses, be sure you have a simple option to opt out, and ensure that your messagesare worth reading.

Traffic Becomes Stable

Whether it is on social media or the company website, numbers that plateau are a sure indicator that it’s time to revise a digital marketing strategy. The quantity of Internet users jumped from 738 million back in 2000 to a whopping 3.2 billion in 2015. Over 100 million new users are added annually, and if your reach isn’t progressively expanding, this implies something has gone awry in your marketing strategy.

Monthly Goals are not Being Met

One of the extremely telling signs that your marketing strategy is not really working is simply not meeting calculated targets. Whether it be increasing sales by 1 percent on a monthly basis or adding 20 new Facebook adherents each week, something is keeping you from thriving. Of course, it’s possible that hopes were just set too high, but if aims that were once being reached are actually falling behind, it is time to rethink what’s going on.

A business will certainly fail if major problems are not sorted out. Luckily, the same is not true for marketing strategies. Small modifications in your strategy may very well be all you need to get your business back in line.

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from Digital Team X http://digitalteamx.com/blog/figuring-out-when-it-is-time-to-change-a-marketing-strategy/
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Does your Small Business Flounder with Social Media? Ensure these 3 Tips !

Does your Small Business Flounder with Social Media? Ensure these 3 Tips !</ b>

Okay, it’s 2015: do you know where your social media is? Since we can all agree( at the least I hope so) that social media is not only where the people are, it has become a viable source of traffic, involvement and marketing for nearly any business that would choose to make use of it.

Since everyone knows that, let’s concentrate on what it will take to start making this a reality on your small business, and sooner rather than subsequently!

3 Social Media Tips for Small Businesses

Decide on your social strategy –</ b> You must have a clear idea what you hope to accomplish with social media before expecting it to generate huge following and massive results for you. Determine what your goals are and how you want to brand yourself, manage customers, advertise, and engage. Check out what each platform can do for your business. Not all are created equal.

Don’t try to use all of them –</ b> There are a lot of social platforms you can sign up for, but not all may be applicable enough to your business to justify the time and expense involved. For instance, if you are a Mercedes auto body shop, SnapChat( frequented by teens) may not be your best utilize of resources.

Be Consistent –</ b> None of this matters if you post twice a month and don’t provide value or access to your company. Once you decide to do this and have a plan, go all in! It will merely work if you are committed to consistently providing value and engaging with people. Anything less will be sniffed out as a lame attempt to grab some cheap traffic and results, rather than trying to actually engage with your audience.

Doing these 3 things will lay the groundwork for a solid social media initiative for your small business. Then it’s up to you to energize and engage your audience.

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Discover How Hashtag Marketing Can Work for your Business

Discover How Hashtag Marketing Can Work for your Business

If you expend any sum of day on Twitter, or now just about any of the other social networks, you know how extensive the use of #hashtags has become. They’ve become shorthand for entire groups and segments of people and movements.

It’s now possible to even utilize Emojis in your hashtags, at the least on Instagram. The other networks will soon follow suit, I would think.

Hashtags can serve many marketing purposes, some of them being be to engage with your audience, find out what they’re talking about and assist you in your branding efforts.

To get you going in the right direction, here are 5 tips you can use to make your hashtag marketing more effective.

5 Tips for Effective Hashtag Marketing

Research what your audience is talking about –</ b> One of the highest and best use for hashtags is to obtain some quick intelligence on what your audience is already thinking, reacting to, and talking about. This is golden, and can help the entire scope of your marketing efforts.

Look into paid promotion –</ b> Promoting your hashtag on Twitter can sometimes make a popular campaign wildly popular. Only do this when you’ve got a good one going. The objective here is to have your hashtag construct in onto Twitter’s trending list.

Utilize local hashtags for brand promotion –</ b> If you’re looking to promote more than one local location of your business, it can be a good notion to employ locatings in your hashtags. This is a easy and quick way to grab some Twitter search visitors from those looking for a service in a specific area.

Join the conversation on trending hashtags –</ b> A great way to leech off of popular hashtags is to simply join the conversation, but by adding your own unique voice to the mix. A super way to leverage the popularity of popular hashtags.

Energize your other marketing endeavours with hashtags –</ b> The prudent use of hashtags can be a quick way to amplify your already running marketing campaign. Pointing to and drawing attention with the sensible use of hashtags can bring you visitors you may not have had.

Hashtags are really easy to use, and can be an added tool in your marketing arsenal. Start using them today!

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from Digital Team X http://digitalteamx.com/blog/discover-how-hashtag-marketing-can-work-for-your-business/
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Creating SEO Title Tags and Enticing Headlines

Creating SEO Title Tags and Enticing Headlines

Knowing how to write effective SEO title tags and headlines can certainly be confusing these days. Assure you’re not the only one! Many struggle over making it SEO optimized while at the same day enticing enough to draw in the clicks, which is the main task of a headline, right?

While at first blush the symbiotic relationship between title tags and headlines can seem at odds, but you have to be able to find a happy medium. Acknowledge first that one without the other leads to failing is a good first step.

Let’s look at both needs and assure where they intersect.

What goes into a good SEO title tag ?</ b>

With a title tag limited to around 64 characters, you are space-challenged from the get-go. This is the number of characters that will appear in the search results, so you need to make it count.

What’s also important to Google these days is the intent of the search query. What is the searcher actually looking for? Google is getting better and better at reading this, and you need to write with this in mind.

If there is room, you can add additional keywords or LSI phrase, or modify the phrase in hope of ranking for corollary terms, for example” best blue widget for sale today “. There are about 5 possible keyword phrases in there, in addition to the main term. You get the idea. Nonetheless your intent should be to make it make sense.

So what makes a good page headline ?</ b>

Conversely, your page headline has to entices the reader to read on, to want more information. A plenty of great headlines will invoke curiosity, promise solutions, and inject emotions.

” How to write a novel in 30 days and remain married .” This title make a bold promise, has a day component and gets a smile.( From those of us who are married)

Finding the sweet spot

Often you’ll be faced with a choice, and you’ll have to decide which is more important, the SEO or maximum clicks. The intersection where both come together is often quite small, and often the goal of the page comes into play, such as how you’re going to be using it. Is it a landing page destined to get mostly paid traffic, or a foundation website page that needs to rank well? Therein often lies the choice.

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from Digital Team X http://digitalteamx.com/blog/creating-seo-title-tags-and-enticing-headlines/
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Choose the Right Kind of Traffic for Your Site

Choose the Right Kind of Traffic for Your Site

You’ve likely heard it or said it a thousand times,” I can’t get enough traffic !”

While this is undoubtedly true, the methodology they use to try and remedy this issue is altogether faulty. The truth is, there are literally hundreds of ways to generate traffic to your pages, some quite easy. However whether or not this traffic does you any good is another question entirely.

This seldom turns out well. What you’ll get, if anything, is a bunch of visitors who stay a couple of seconds each, seldom engaging or doing anything else worthwhile on your site. This is primarily because you have failed to figure out exactly what type of traffic best includes your audience, and how to effectively get onto. What’s really needed here is a plan that takes into account who your specific audience is, and where they typically hang out. Then you can start to craft a strategy. Let’s check out what you need to consider to make it happen.

Pre-Thinking your traffic campaign

Before you go spending money or day, get great answers to these questions.

Understand your audience- This is key to knowing how to advertise effectively, paid or not. Are they male or female? Young or old? Rich or poor? Make a detailed client avatar that you know inside and out before you spend one thin dime!

Discover where they hang out- Your audience congregates somewhere; it’s up to you to find out where. That may be on a social site, forums, or popular website. Get this intelligence and act on it!

Tools you can use to help- Probably the best tool to use right now is Facebook’s Audience insights. You need an ad account to use this, but it’s free. There is so much available demographic information here it’s downright scary. Another tool is Alexa.

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Check Out these 5 Tips-off for Better Landing Page Optimization

Check Out these 5 Tips-off for Better Landing Page Optimization

Whether the goal of your landing pages is to sell a product, or only collect an opt-in email address, the value of landing page optimization cannot be over emphasized. However this facet of the sales process has become the forgotten stepchild of marketing. Marketers go to extremes to make sure their site and blogs are optimized to the hilt, but will they pay the same attention to their fund making pages?

The answer is if they’re smart-alecky, they will.

Landing page optimization has its own rules and best practices, and you would be doing yourself a massive favor if you took them to heart. To help you get going here’s 5 tips-off for optimizing your landing pages!

5 Tips for optimizing your landing pages

Responsive design –</ b> Since today’s traffic is more than 50% mobile, this one thing can make a huge difference in how well your landing page converts. If your offer doesn’t render well, or worse doesn’t load at all, you’ve lost before you’ve started. Be sure that your pages are mobile ready.

Write great headlines –</ b> This is your first, and possibly only chance to hook your visitors into reading on and ingesting your offer. Studies are showing that you have something south of 5 seconds to make this connection, or they are gone. Study how to create awesome headlines, and be sure to test several.

Clear Call to Action –</ b> Make it abundantly clear what you want the reader to do. Let them know, in no uncertain terms, why and what they need to do next to get the benefits you’ve so eloquently laid out for them. This is a major area for testing.

Use social proof –</ b> People are fond of following the crowd, so if you have testimonials, reviews or product endorsements you should find a way to get some of these in front of your audience. Your conversions will improve if you do.

Test everything –</ b> Many people don’t test simply because they think they don’t have the time. This is wrong-headed. Would you rather have fewer sales? This is the alternative to testing. A simple A/ B test on the important elements of your landing page can do wonders for your conversion rates!

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Check Out These 5 Routes to Market your Business on a Budget

Check Out These 5 Routes to Market your Business on a Budget

Okay, we can all agree that not every business operates with an ample marketing budget, allowing you to take advantage of every opportunity on the planet. Even big companies have limitations, and working creatively within your budget, however meagre, is a key to online success.

To help with this we’ve brought together a few ways you can get the ball rolling marketing with limited or no investment, other than your time.

5 Methods to Effectively Market your Business with a Small Budget

Use Social Media –</ b> Social media has become more than a mere fad; it’s where your customers and prospects hang out. Admit it, you’ve likely checked in on at least one social network today correct? If not you’re in the minority. These platforms, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest are useful in numerous ways, from customer service, to outreach, sharing, prospecting, running ads and more. Don’t neglect this!

Utilize Email –</ b> There is no reason not to build and preserve an email list for your business. In fact, running without one, seriously hampers your long-term prospects. You can count on your competition using one. If you’re afraid of costs, there are great free solutions like Mailchimp if you’re just starting out. You can upgrade to a pay account when your business justifies it.

Build a Killer Blog –</ b> This is a great low-cost route to advertise and promote your business, and you can do it virtually for free. A blog can be great for engaging with and adding new customers and prospects, and helping to build and sustain your online authority. Be active there, and post various types of content to keep it fresh and interesting.

Get Visual –</ b> These days we are a visual lot, and it’s an established fact that visual content engages and interests your audience many times more than merely text. Employ videos, infographics, memes, images and other visuals with everything you do. You will secure less bounces, more engagement and ultimately better results.

Dip your Toes into Paid Ads –</ b> Don’t be scared off of paid ad simply because you have a small budget. There are many platforms that allow you to run ads to highly targeted people for mere pennies. Facebook and Twitter ads can be had for low prices, and your daily budget doesn’t have to surpas merely a few dollars. Mobile ad platforms are even less expensive. Check this out today!

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from Digital Team X http://digitalteamx.com/blog/check-out-these-5-routes-to-market-your-business-on-a-budget/
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Check Out These 5 Tips for Better Content Promotion

Check Out These 5 Tips for Better Content Promotion

You’ve done it! You created awesome content that will solve many of the world’s ills with ease. If only they get to read it.

Unfortunately , not everyone is clear on how to ensure that their content reaches the most possible eyeballs. In today’s world of instant gratification, you have to go a bit further if you really want to have your content spread widely.

So how can you extend your content’s reaching? Let’s take a peek at 5 routes for you to do only that!

5 Tips for Promoting your Content

Email your listing –</ b> Letting people who already know and trust you know about your new content is a no-brainer. Send them a note with a link to your new content, and ask them to share it with anyone who might be interested.

Share on Social Media –</ b> Similarly, don’t forget to send out links to your content on your social media channels. Many times this is the best way to get visitors there fast, and you never know how many connects this person has. You could be talking to a huge audience without realise it!

Place Ads on Social Media –</ b> Social media channels can be a great place to advertise. Often it is very low-cost, and highly targeted. In particular try Facebook and Twitter. A recent wrinkle is the mobile ad platforms, where large amounts of traffic can be had for mere pennies!

Consider Content Amplification Services –</ b> One step further is the use of a content amplification service like Outbrain or Taboola. These sites charge you for clicks to your content only, and ads for your content will appear on major media outlets, like CNN, ESPN, Fox News, ABC News and many more. Worth considering if you have strong content that will convert.

Seek out Promotional Sites –</ b> There are several highly-trafficked sites that are easy to place your links on. Many of these are free or very low-cost. Some of these are sites like Inbound.org, Snip.ly, Scoop.it, Slideshare, BlogEngage, Triberr and AllTop.

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from Digital Team X http://digitalteamx.com/blog/check-out-these-5-tips-for-better-content-promotion/
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Best Practice for Winning Calls to Action

Best Practice for Winning Calls to Action

There are countless things that can go wrong with your conversions, and ferreting out the exact cause is sometimes a mystery difficult to solve. You do your best to craft winning sales copy, landing pages, opt-in kinds and other offers, merely to find that after all your hard work they do not convert as well as you’d hoped.

So what happened? Was it the copy’s fault, is the price too high, or is your colour scheme all incorrect?

While any or all of these can play a part to be sure, very often the answer lies in a simpler solution. Your calls to action.

What Makes a Terrific Call to Action

It is a truism that regarding calls to action the most crucial aspect is to make sure that you directly tell your reader precisely what they need to do next. Leaving it up to them hardly ever results in what you are seeking.

Be plain, direct, and tell them in precise words what they should do, whether that is to download their free ebook, enter their email for a free quote, or whatever you are asking.

Craft a Sense of Urgency

People who are even mildly interested in something will become more so when there is a feeling that they may lose out on it. So while not trying to create a false sense of urgency, it’s perfectly fine to state that there are limited quantities, if the cost promotion is merely for a short time and so on. The goal is get them to act sooner rather than later.

Several Elements of Great Calls to Action

Use several calls to action on the page, including one” above the fold”

Consider utilizing numbers as they increase user attention

Make your offer pop by contrasting colours with the rest of the page

Inject emotion into your calls to action whenever possible

Be sure and stress benefits and not features

from Digital Team X http://digitalteamx.com/blog/best-practice-for-winning-calls-to-action/
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Learn What It Takes to Craft a Winning Press Release

Learn What It Takes to Craft a Winning Press Release

There is no great secret to crafting an effective press release, but more an adherence to several basic guidelines that will help you succeed in this fairly specific kind of information dissemination.

A press release should always be newsworthy. Without something newsworthy, your press release will not be successful. If you or your company has not been up to anything newsworthy recently, it is best that you do it first before creating a press release.

Let’s check out several best practices when it comes to creating an effective press release.

Best Practices for an Awesome Press Release

An Attention-Getting Headline –</ b> Your headline needs to do a few very important tasks for you. First it has to be attention-grabbing, emotional, and promote the reader to learn more.

Second, you want to opt for a shorter headline, preferably 60 characters in length, as this is how much of your headline Google will show in the search results when it gets indexed. Also, keep in mind you may want to fit your company name and maybe a keyword or two in there.

Brief Yet Useful Body Copy –</ b> Aim for a one-page press release if at all possible. The objective here is not to present the whole thing, but rather create enough interest that the readers will want to contact you to learn more.

Intelligent Linking –</ b> You often have limited chances to connection out, so use these carefully. Link to relevant pages on your site, and any other resources that are directly applicable.

Informational and Not Promotional –</ b> This one is hard to build yourself do sometimes. This is not a sales letter, but a tool to help get the word out about your event or product. The objective here is to inform and result , not sell. In fact, your PR may get kicked back if it is deemed too promotional.

Accurate Contact Listings –</ b> Most importantly make sure your business contact information is accurate and displayed conspicuously. This is usually where any direct traffic form your press release emanates from, so it’s important that this is correct.

Taking heed of these basics will ensure that you create a press release that gets the best chance for notice. You’ll also love the direct traffic, connections and search engine listings they provide!

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from Digital Team X http://digitalteamx.com/blog/learn-what-it-takes-to-craft-a-winning-press-release/
via http://digitalteamx.com

Before You Go After Startup Funding, Ask Yourself These Questions

Before You Go After Startup Funding, Ask Yourself These Questions

When starting a new business, at some phase you’re probably going to have to raise funds for it, and if you’re like most of us, you haven’t a clue regarding the sort of questions you’ll need answers to, both for yourself and for your potential investors.

Rather than dive into the process floundering, it’s helpful to at the least find out what some of these questions you need answers for are, if for nothing else than to get you serious about your responses.

7 Basic questions you need to answer for startup funding

How much capital do you need? –</ b> Having a clear idea about how much you need obviously simplifies the task a great deal. Investigate what your expenses are going to be, and keep in mind that it always expenses more!

What will it cost you? –</ b> What are you willing to give for this money? Is it going to be shares of your company, and how much is that? 10%? 25%? This is something you need a firm comprehend on, and at the least initially not be swayed from.

When do you have to pay it back? –</ b> When are you expected to repay this investment? Are the terms you’ll be getting conducive to running your business while doing so? How much strain will this produce on the business?

What’s the growth plan? –</ b> This is a major factor your investors and you should both be interested in. Along with the growth plan a time frame is needed.

What are you putting up? –</ b> What is your fiscal stake in this? Knowing what you’ve got on the line can be reassuring for investors being asked to put up a lot more.

How much input do you want? –</ b> Constructing it crystal clear from the start how much outside input is wanted is a good idea. Many investors truly want nothing to do with this, but there are others…

Who buys and uses your product or service? –</ b> Who is the ideal client, and how do you plan to market to them? Having a firm grip on your eventual purchasers calms many investment anxieties !</ p

from Digital Team X http://digitalteamx.com/blog/before-you-go-after-startup-funding-ask-yourself-these-questions/
via http://digitalteamx.com