Getting Started with Google Analytics

Getting into Cross-Channel Promotion

Where does your audience hang out, and how can you best locate and serve them? This is where cross-channel promotion can definitely be of some help.

In a nutshell, cross-channel promotion is basically having an integrated plan for marketing to your audience no matter what platform they happen to utilize most. Nowadays content is found on blogs, websites, videos, audios, imagery and more, and it’s your job to create a cohesive plan to reach your audience where it hangs out, and hopefully converts.

What channels does your audience frequent?

It’s obviously important to have business intelligence that enables you to predict where your audience is and how it can be found. Another vital aspect is the conversion factor. Some platforms convert very well,( Pinterest for example) while others are better as a conduit leading to your content.

Still other channels have wildly different demographics. Integrating an Instagram lead with your LinkedIn crowd wouldn’t make a lot of sense, given the age and concentrate of each audience.

Plan your content strategy accordingly

There are a number of ways to implement this type of promotion, and the choices will depend a lot on what types of content you are comfy creating and distribute. Some types that work well include TAGEND

Search engine optimization Search engine marketing Email marketing Social media Videos Events Speaking involvements Websites Blogs eBooks White papers Special reports Presentations Press releases Webinars Print

from Digital Team X http://digitalteamx.com/blog/getting-started-with-google-analytics/
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