Getting Traffic to your Business Blog
If you want to use your business blog to increase and engage your audience, you’re going to have to find ways to get the traffic to a phase where someone other than your immediate family is reading it.
Done properly, a business blog can have a multi-faceted benefit to your business. It can do more than simply bring you new clients, it can help shape and define your brand, establish authority, amplify search rankings, enable social sharing and much more.
Done poorly, it can be a virtual wasteland, where you’re the only one commenting on your own posts, and mulling just how foolish this looks to everyone.
One the best ways to start constructing a blog audience is with the use of paid ads. This doesn’t have to cost you an arm and a leg, and it can bring about great outcomes if you devote it a little time. Here are 5 recommendations for buying that traffic.
5 Of the best places to buy paid ads
Outbrain –</ b> You’ve seen these ads, usually following content on major websites. Outbrain’s Amplify is terrific for showcasing your best blog posts, and it carries the added benefit of get your content on major sites with massive readership you may not have been able to otherwise.( Tip: Partner this with a retargeting ad on Facebook for killer outcomes !)
Facebook Ads –</ b> Maybe the best paid traffic opportunity currently available, chiefly for the capability to precisely target your audience without spending a fortune. Their audience insights tool alone is worth the price of admission!
Google Adwords –</ b> The granddaddy of paid ads is still kicking, and can be useful chiefly for their vast reaching in online advertising. Care needs to be taken here not to get taken to the cleaners, however.
LinkedIn Sponsored Updates –</ b> Assuming you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one’s right for you, don’t hold back!
Pinterest Promoted Pins –</ b> A relative newcomer to paid ads, Pinterest can be handy if you have a great graphic and are appealing largely to females. If you do, prepare for hordes of enthusiastic visitors descend upon your post!
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from Digital Team X http://digitalteamx.com/blog/getting-traffic-to-your-business-blog/
via http://digitalteamx.com
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