Check Out these 5 Tips-off for Better Landing Page Optimization

Check Out these 5 Tips-off for Better Landing Page Optimization

Whether the goal of your landing pages is to sell a product, or only collect an opt-in email address, the value of landing page optimization cannot be over emphasized. However this facet of the sales process has become the forgotten stepchild of marketing. Marketers go to extremes to make sure their site and blogs are optimized to the hilt, but will they pay the same attention to their fund making pages?

The answer is if they’re smart-alecky, they will.

Landing page optimization has its own rules and best practices, and you would be doing yourself a massive favor if you took them to heart. To help you get going here’s 5 tips-off for optimizing your landing pages!

5 Tips for optimizing your landing pages

Responsive design –</ b> Since today’s traffic is more than 50% mobile, this one thing can make a huge difference in how well your landing page converts. If your offer doesn’t render well, or worse doesn’t load at all, you’ve lost before you’ve started. Be sure that your pages are mobile ready.

Write great headlines –</ b> This is your first, and possibly only chance to hook your visitors into reading on and ingesting your offer. Studies are showing that you have something south of 5 seconds to make this connection, or they are gone. Study how to create awesome headlines, and be sure to test several.

Clear Call to Action –</ b> Make it abundantly clear what you want the reader to do. Let them know, in no uncertain terms, why and what they need to do next to get the benefits you’ve so eloquently laid out for them. This is a major area for testing.

Use social proof –</ b> People are fond of following the crowd, so if you have testimonials, reviews or product endorsements you should find a way to get some of these in front of your audience. Your conversions will improve if you do.

Test everything –</ b> Many people don’t test simply because they think they don’t have the time. This is wrong-headed. Would you rather have fewer sales? This is the alternative to testing. A simple A/ B test on the important elements of your landing page can do wonders for your conversion rates!

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from Digital Team X http://digitalteamx.com/blog/check-out-these-5-tips-off-for-better-landing-page-optimization/
via http://digitalteamx.com