Best Practice for Winning Calls to Action

Best Practice for Winning Calls to Action

There are countless things that can go wrong with your conversions, and ferreting out the exact cause is sometimes a mystery difficult to solve. You do your best to craft winning sales copy, landing pages, opt-in kinds and other offers, merely to find that after all your hard work they do not convert as well as you’d hoped.

So what happened? Was it the copy’s fault, is the price too high, or is your colour scheme all incorrect?

While any or all of these can play a part to be sure, very often the answer lies in a simpler solution. Your calls to action.

What Makes a Terrific Call to Action

It is a truism that regarding calls to action the most crucial aspect is to make sure that you directly tell your reader precisely what they need to do next. Leaving it up to them hardly ever results in what you are seeking.

Be plain, direct, and tell them in precise words what they should do, whether that is to download their free ebook, enter their email for a free quote, or whatever you are asking.

Craft a Sense of Urgency

People who are even mildly interested in something will become more so when there is a feeling that they may lose out on it. So while not trying to create a false sense of urgency, it’s perfectly fine to state that there are limited quantities, if the cost promotion is merely for a short time and so on. The goal is get them to act sooner rather than later.

Several Elements of Great Calls to Action

Use several calls to action on the page, including one” above the fold”

Consider utilizing numbers as they increase user attention

Make your offer pop by contrasting colours with the rest of the page

Inject emotion into your calls to action whenever possible

Be sure and stress benefits and not features

from Digital Team X http://digitalteamx.com/blog/best-practice-for-winning-calls-to-action/
via http://digitalteamx.com