Choose the Right Kind of Traffic for Your Site

Choose the Right Kind of Traffic for Your Site

You’ve likely heard it or said it a thousand times,” I can’t get enough traffic !”

While this is undoubtedly true, the methodology they use to try and remedy this issue is altogether faulty. The truth is, there are literally hundreds of ways to generate traffic to your pages, some quite easy. However whether or not this traffic does you any good is another question entirely.

This seldom turns out well. What you’ll get, if anything, is a bunch of visitors who stay a couple of seconds each, seldom engaging or doing anything else worthwhile on your site. This is primarily because you have failed to figure out exactly what type of traffic best includes your audience, and how to effectively get onto. What’s really needed here is a plan that takes into account who your specific audience is, and where they typically hang out. Then you can start to craft a strategy. Let’s check out what you need to consider to make it happen.

Pre-Thinking your traffic campaign

Before you go spending money or day, get great answers to these questions.

Understand your audience- This is key to knowing how to advertise effectively, paid or not. Are they male or female? Young or old? Rich or poor? Make a detailed client avatar that you know inside and out before you spend one thin dime!

Discover where they hang out- Your audience congregates somewhere; it’s up to you to find out where. That may be on a social site, forums, or popular website. Get this intelligence and act on it!

Tools you can use to help- Probably the best tool to use right now is Facebook’s Audience insights. You need an ad account to use this, but it’s free. There is so much available demographic information here it’s downright scary. Another tool is Alexa.

from Digital Team X http://digitalteamx.com/blog/choose-the-right-kind-of-traffic-for-your-site/
via http://digitalteamx.com