Getting into Cross-Channel Promotion
Where does your audience spend time, and how can you best locate and serve them? This is where cross-channel promotion can definitely be of some help.
In a nutshell, cross-channel promotion is basically having an integrated plan for marketing to your audience no matter what platform they happen to utilize most. These days content is found on blogs, websites, videos, audios, imagery and more, and it’s your task to create a cohesive plan to reach your audience where it hangs out, and hopefully converts.
What channels does your audience frequent?
Having this information when you need it is essential to making this work. You must know where your audience hangs out, and why they are doing so. Another component that matters is the platforms themselves. Some platforms convert much better than others,( such as Pinterest for example, especially for women) and realise this at the outset allows to you to target more carefully.
Another concern is the demographics of a particular site. When you have an offer designed for a particular age range or other pertinent demographic parameter, it would be foolish to market it on a platform that doesn’t share that. Still other channels have wildly different demographics. Integrating an Instagram lead with your LinkedIn crowd wouldn’t make a great deal of sense, due to the age and focus of each audience.
Map out your content strategy from there
There are a variety of ways to implement this type of promotion, and the choices will depend a lot on what types of content you are comfy creating and disseminating. Some types that work well include 
TAGEND
Search engine marketing
Email marketing
Social media
Videos
Events
Speaking involvements
Websites
Blogs
eBooks
White papers
Special reports
Presentations
Press releases
Webinars
from Digital Team X http://digitalteamx.com/blog/getting-into-cross-channel-promotion/
via http://digitalteamx.com
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