While SEO is at least partly a crap shoot, we can make knowledgeable conclusions regarding what we ought to do and ought not to do to our pages in order to try and get them to be found highly in Googles search results.
In a search world not so long ago and far away, you could get top positions by simply stuffing as many of your primary keywords into your content as you could practical fit. Not anymore. Google’s search algorithm has gotten brighter, and can identify a great deal more intent, and recognises keyword stuffing immediately.
No longer. The search algorithm of Google is currently so advanced it takes into account a large number of distinct facets to determine where to place your page. Let’s have a look at this is affected by keywords .
How keywords fit into your search rankings
There are special methods to use your keywords to help your search ranking.
Now having the keyword in your URL, title tag, H1-5 headings and sprinkled judiciously through the content is the finest method you can help your cause.
What keyword tactics to avoid
Try to stuff keywords in this age, or use content that is cloaked, and you will find yourself on the wrong end of a Google penalty.
Another frequent error is that when getting backlinks, webmasters regularly have a tendency to go hog wild making their anchor text is the same keyword. Nothing shouts unnatural to Google more than a link profile using only the keywords that are most prized. Blend it up with various keywords, and some non-key word phrases like “click here”, and others.
from Digital Team X http://digitalteamx.com/blog/how-to-determine-if-keywords-play-a-role-in-ranking-a-special-page/
via http://digitalteamx.com
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