6 elements of a Converting Landing Page

But what if you want it to actually convert customers into sales or other activities? That’s and it a little more involved, and have a few crucial steps linked. Let us see what goes into a highly converting landing page.

A killer headline – You never get another chance to make a first impression, and this is the component that your visitor sees. You should make this headline not only get them to read on, but also to comprehend they have to take action on this offer. Use powerful images and videos – There’s no doubt about it: videos in your landing pages convert much better than those without, so don’t ignore this! Stress the advantages – People should know what it will do for them, not what it’ll do. Make generous use of bullet points to reveal this, rather than a lengthy block of text. Use a clear call to action – you will find that much more of the time they’ll do so If you tell people in no uncertain terms just what you desire them to do next. Don’t be bashful about this. You’ll want to make your buy or download buttons stand out from the remainder of the page, using colour and convincing text. Use customer testimonials – Using amazing testimonials from past customers is an excellent way to use social proof to allow it to be easier for folks to click that button. You do not want a tonne of them either; two or one will do. Apply deficiency – Like it or not, lack strategies work, and people will click versus missing out on your own offer if you’ve done a good job telling them just why they need this! Word of caution, however: be true. If you use false shortage, they won’t trust you the next time around.

from Digital Team X http://digitalteamx.com/blog/6-elements-of-a-converting-landing-page/
via http://digitalteamx.com